Founded in 1994, Fathom Creative has become an institution in Washington, D.C. In the summer of 2019, the studio celebrated its 25th anniversary with a rooftop party and friends, family, and clients.
The aim of the event branding was to blend the traditional “silver” that a twenty-fifth anniversary is known for and the rainbow spectrum of clients that Fathom has throughout its history. Using iridescent paper stock and digital backgrounds, we created a vibrant graphic feel that, when paired with a matte black, made for a fun yet elegant identity.
The invitation consisted of a die-cut black sleeve with matte text and a holographic insert that contained a magnetic enamel pin in the shape of the Fathom logo, which served as the entrance ticket to the party.
I helped refine the identity once the initial look and feel were in place and was a part of the 3-person team that implemented it into all of the deliverables, which included drink menus, a client thank you poster, and signage.
As part of my duties, I also built a three-dimensional F disco ball to hang during the party, spray painted a custom oversize Jenga set, and helped construct a rainbow “work wall” that colorfully showcased samples from 25 years of client work.
